Prospects

Student information, guidance and opportunities as well as media advertising for universities and employers.

Prospects understands the student journey like no one else. We provide advice, guidance and opportunities for students and graduates through a range of resources and services on Prospects.ac.uk, which receives more than two million unique users per month, enabling our audience to make informed decisions about their future.
We use our expertise in student behaviour and data insights to support the work of our university and employer partners. We have worked hand in hand with university careers services ever since we were founded more than 50 years ago.
Our early careers labour market insights are published on Prospects Luminate, home to our annual flagship reports What do graduates do? and the Early Careers Survey. These indispensable reports showcase our unparalleled insights into what graduates do, where they go and what their motivations and challenges are.
Whether you are a student exploring career or study paths, a recruiter seeking potential candidates or a postgraduate marketer looking to fill your courses, Prospects is here to support you every step of the way.
Attract, engage, perform
We have used our data insights and intelligence to drive successful recruitment campaigns for employers and universities for more than 30 years. We also use this knowledge to guide and inspire career choices that enable students and graduates to make the best use of their skills, delivering high-quality applications to your vacancies and courses.
Advertising opportunities
- On Prospects.ac.uk - employer, university and department profiles as well as jobs, courses and events listings
- Display advertising - Push your content to relevant users through a mix of on-site placements on Prospects.ac.uk and off-site advertising. Off-site options include retargeting via the Google Display Network to reconnect with previous visitors, and Signals, which helps extend your reach to additional users with similar interests and behaviours
- Audio and video advertising – Reach students and graduates with targeted audio and video ads while they stream content on Spotify
- Targeted emails - segment by graduation year, university, subject interest and more
- Future You podcast – a bespoke episode discussing a specific course, or job role with the host