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'Personal lives': profiling target groups

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Archived
This content was archived in October 2014

About this guide

  • Published: 20 February 2008
  • Updated: 2 October 2012

View full guide as a single page

Contents

Scenario planning
  • The evolution of scenario planning
  • Potential uses
  • Successful scenario planning
  • Scenario sets
  • How to: a step-by-step guide
    • Scoping
    • Trend analysis
    • Building scenarios
    • Generate options
    • Test options
    • Action plan
  • Applying creativity to the scenario process
    • Brainstorming
    • News headlines
    • Thinking the unthinkable
    • Metaphors and stories
    • Sources of inspiration
    • 'Personal lives': profiling target groups
    • Timeline
  • Moving forward
  • Acknowledgements and references

Another excellent way of encouraging immersion in the various future worlds is to use the scenario sets (either the ones we’ve produced, or a further detailed iteration of these, or your own) as a background to considering how particular people and roles might be shaped in that world.

Even in the most unpopular scenarios participants can really engage with the task and profile some real detail about their characters; this could be presented in a variety of ways (eg, writing a blog, creating a storyboard) and often uses a timeline (for example, to profile ‘a day in the life of…’).

Activity plan

Define one to three specific targets groups in your scenario (students, staff, even institutions) and organize a brainstorm to get a clear profile.

Profiling person (20 minutes):

Imagine a qualified, enthusiastic teacher (fitting in your scenario) thinking about improving his/her course/teaching. Newly-appointed on the job:

  • Name, age, gender, personal situation
  • Lifestyle
  • Outside job activities as family man, community member, civilian
  • Former job and why he/she left
  • What does he/she think about his/her job.

Profiling professional life. (20-30 minutes) Identify:

  • Short brainstorm on biggest changes in learning process
  • Short brainstorm on biggest changes in the working day, week, year, (choose a suitable period)
  • Which (important) problems does he/she encounter in and around his/her job
  • What are his/her activities
  • How are they executed
  • Who helps (other roles and relations)?
  • For what problems will he/she consider the use of e-teaching?

Make the storyboard (optional - 15 minutes).

Present the stories (optional - 15 minutes).

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