Beyond the Technology: how is generative AI supporting creativity?
We welcome Dr Rebecca Feasey and Eu Jin See to the show to discuss how Adobe Firefly is supporting creativity.
In this episode, Tom Moule speaks with Dr Rebecca Feasey (Bath Spa University) and Eu Jin See (Manchester School of Architecture and Adobe brand ambassador) about how generative AI - particularly Adobe Firefly - is supporting creativity in higher education.
They discuss how tools like Firefly can build creative confidence, encourage collaboration, and support iteration and idea development. From welcome week posters to architectural prototypes, the guests share practical examples of how artificial intelligence (AI) is being used to communicate ideas effectively and ethically.
The conversation also touches on creative ownership, authentic assessments, and how AI skills are becoming key to future-ready creative work.
- Read the report from Jisc’s pilot of AI for image generation
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Episode guests, hosts and producers
Episode guests

Dr Rebecca Feasey
Subject leader in media and critical studies, Bath Spa University

Eu Jin See
Adobe brand ambassador and master's student, Manchester School of Architecture
Episode host

Tom Moule
Senior AI specialist
Podcast links
Get in touch
If you want to come on the show, or have any questions, you can get in touch with us by emailing podcast@jisc.ac.uk