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How to: a step-by-step guide

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Archived
This content was archived in October 2014

About this guide

  • Published: 20 February 2008
  • Updated: 2 October 2012

View full guide as a single page

Contents

Scenario planning
  • The evolution of scenario planning
  • Potential uses
  • Successful scenario planning
  • Scenario sets
  • How to: a step-by-step guide
    • Scoping
    • Trend analysis
    • Building scenarios
    • Generate options
    • Test options
    • Action plan
  • Applying creativity to the scenario process
    • Brainstorming
    • News headlines
    • Thinking the unthinkable
    • Metaphors and stories
    • Sources of inspiration
    • 'Personal lives': profiling target groups
    • Timeline
  • Moving forward
  • Acknowledgements and references

There are a number of approaches to scenario planning and the wide range of literature available covers a range of suggested steps which vary in number and priority but there is a high degree of commonality which we’ve incorporated into this step-by-step guide. There are a range of activities and techniques referred to that you can apply to the tasks and we’ve covered some of the best ones in the subsequent ‘applying creativity’ chapter.

Some steps also include downloadable workshop structures for you to take away, tailor and use.

Scoping

What is the question/issue you want to answer/address?

Trend analysis

Identify external forces in operation and consider the pressures they play

Building scenarios

Using the outcomes from the first two stages, build your scenarios to explore

Generate options

Consider options available within the scenarios – innovations, new services, projects and opportunities

Test options

Identify and discuss potential implications and impacts of scenarios on the identified options

Action plan

Define an action plan as a result of these activities

  • Scoping
  • Trend analysis
  • Building scenarios
  • Generate options
  • Test options
  • Action plan

Book Navigation

  • ‹ Scenario sets
  • up
  • Scoping ›

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