Training

Writing for the digital world

How to make your message stand out in a world of AI-generated content.

  • Online
  • Two sessions
  • Two hours per session
  • £200 - £400 + VAT

This course will be held on

  • There are no upcoming dates

    About

    Why is it still important to develop your skills as a writer? Generative AI tools are increasingly effective at creating meaningful content or acting as your virtual editor, so why focus on your own capabilities? What makes writing for the digital world a specific skill?

    And what can you do to ensure that your content is engaging but also discoverable and shareable? This workshop will help you answer these questions.

    The ability to write and rephrase content for the web is an important and enduring skill. Visitors will abandon your site at the click of a button if they are not engaged by what you have written. AI can be a great source of ideas for content and a powerful tool for editing, but it’s also important to consider the role of your own authentic voice.

    Also, since September 2018, legislation means digital accessibility is a right for users rather than a privilege. People writing online content for others need to understand the importance of clear communication for inclusion.

    The workshop takes place over two online sessions, each lasting two hours. There will also be some self-directed learning to support the online sessions which will be accredited using digital badges.

    Who should attend

    This workshop is aimed at anyone with an interest in developing their digital communication skills. It will be of particular benefit to anyone with responsibility for creating and updating online content. You could be involved in curriculum design, public outreach, library services, supporting students or blogging.

    What we cover

    • Overview of the web as a medium
    • Practical tasks to help you write and redraft engaging, information-rich web content including the use of AI tools to generate and refine ideas
    • Tailoring content for different audiences
    • Develop an authentic and recognisably human writing style
    • The art of structuring your writing for maximum impact
    • Increasing the discoverability of your content

    Training outcomes

    By the end of the workshop, you will have:

    • Practised techniques for writing and repurposing content for web delivery 
    • Explored key practical issues surrounding the provision of web content 
    • Critically evaluated a range of real and potential web content 
    • Identified the key points to successful web writing

    Joining the session

    Our live online sessions (courses, clinics and webinars) are delivered using Microsoft Teams. Therefore, to benefit from the full experience, you will require a Microsoft account, either personal or organisational.

    If this poses a barrier, please email training@jisc.ac.uk to discuss alternative options.

    Earn digital credentials for this course

    You can earn the completed digital badge, demonstrated digital badge and implemented digital badge for this course.

    Find out more about digital credentials.

    Pricing and eligibility

    • Jisc members - £200 + VAT
    • Not-for-profit, non member - £275 + VAT
    • Other organisations - £400 + VAT

    Member types and VAT information

    Jisc members: typically publicly funded FE, HE and Research institutions.

    Non-members, not for profit: Eligible local government, public sector, private/independent education providers and non-profit customers.

    Other organisations: Eligible local government, public sector, private/independent education providers and non-profit customers.

    VAT is charged at 20% of the value of the service.

    Contact

    For more information, email training@jisc.ac.uk or phone 01235 822242.