Writing for the digital world

How to make your web content engaging, discoverable and accessible.

  • Online
  • Two sessions
  • Two hours per session
  • £200 - £400 + VAT

This course will be held on

  • 03 July, 10 July 2024

    • Online
    • 10:00 – 12:00


What is so different about writing for the web? What can you do to ensure that your content is engaging but also discoverable and shareable? How can you use AI tools to supercharge your writing, and what does it even mean to be a writer in an AI-enhanced world? This workshop will help you answer these questions.

The ability to write and rephrase content for the web is an important skill. Visitors can abandon your site at the click of a button if they are not engaged by what you have written. AI can be a great source of ideas for content and a powerful tool for editing, but it’s also important to consider the role of the authentic human voice.

From September 2018, legislation now means digital inclusion is a right for users rather than a privilege. People writing content for organisational websites need to understand the impact of clear communication on accessibility.

The workshop takes place over two online sessions, each lasting two hours. There will also be some self-directed learning to support the online sessions which will be accredited using digital badges.

Who should attend

This workshop is aimed at anyone with an interest in developing their digital communication skills. It will be of particular benefit to anyone with responsibility for creating and updating online content. You could be involved in curriculum design, public outreach, library services, supporting students or blogging.

What we cover

  • Overview of the web as a medium
  • Practical tasks to help you write and redraft engaging, information-rich web content
  • The role of AI tools in generating ideas and refining your material
  • Tailoring content for different audiences
  • The art of structuring your writing for maximum impact
  • Increasing the discoverability of your content

Training outcomes

By the end of the workshop, you will have:

  • Practised techniques for writing and repurposing content for web delivery 
  • Explored key practical issues surrounding the provision of web content 
  • Critically evaluated a range of real and potential web content 
  • Identified the key points to successful web writing

Earn digital credentials for this course

You can earn the completed, demonstrated and implemented digital badges for this course.

Find out more about digital credentials.

Pricing and eligibility

  • Jisc members - £200 + VAT
  • Not-for-profit, non member - £275 + VAT
  • Other organisations - £400 + VAT

Member types and VAT information

Jisc members: typically publicly funded FE, HE and Research institutions.

Non-members, not for profit: Eligible local government, public sector, private/independent education providers and non-profit customers.

Other organisations: Eligible local government, public sector, private/independent education providers and non-profit customers.

VAT is charged at 20% of the value of the service.


For more information, email or phone 01235 822242.