These workshops will equip you with the knowledge and skills to:
- Increase visibility your digital collections for use in learning, teaching and research
- Encourage collaboration between curators and users of digital collections
- Strategically promote your digital collections in appropriate contexts, for a range of audiences
- Optimise your collection for discovery via Google and other search tools
- Use web analytics to track and monitor access and usage of your digital collections
- Evaluate impact and realise the benefits of investment in your digital collections
If your organisation has digital collections, or plans to develop them, our programme will help you maximise the reach of those collections on the web, demonstrate the impact of their usage and help you build for future sustainability.
Why is this important?
The way in which digital collections and individual items are created and maintained on the web will significantly affect the discoverability and use of your resources for teaching, learning and research.
Our spotlight on the digital project identified an ongoing issue of visibility of digital collections online – of the sample collections that we investigated, 20 percent were 'lost' to the web.
Typically this was due to removal of access to the content, poor exposure to search engines or relocation of content within other collections or aggregation services. The resultant poor (or non-existent) search results directly affected the ability of potential users to access and exploit the collection.
By developing workflows aimed at the promotion and discoverability of assets, collection owners can improve the visibility and persistence of their content, as well as increasing the return on investment from their creation.
Our programme is made up of two, one-day workshops, led by subject experts and offering a mixture of discussion and practical activities, alongside opportunities to reflect on your current practices.
The programme supports the online guide make your digital resources easier to discover and will include access to pre and post-course resources and updated case studies exploring the adoption of discoverability workflows within institutions.
Although designed as a complete programme, it is possible for you to attend the workshops individually. You will be able to select which workshop(s) you wish to attend when you book.
Who should attend
Our programme is aimed at anyone working in education and research, who manage manages, supports and/or promotes digital collections for teaching, learning and research.
Both workshops will also be of benefit to those working in similar roles in libraries, archives and museums, and participants from those sectors are very welcome to book on and join us.
For workshop one, participants should have experience of working with digital collections published on the web and should be aware of relevant interests of teachers and researchers.
Workshop two is a little more technical and participants should also have experience of working with the metadata associated with their digital collections and, ideally be confident users of web interfaces for managing content and data.
What we cover
Workshop one: Exploiting digital collections in learning, teaching and research
- How do academics, learners and researchers discover digital content?
- Issues affecting the use of digital materials in learning, teaching and research
- Promote digital collections on the web and via social media
- Assessing the impact of your digital collections
- Tracking use, evaluating promotion and measuring impact
By the end of this workshop you will have:
- Explored strategies for engaging key audiences with the digital collections under your management
- Reviewed and strategically selected appropriate channels to promote your digital collections
- Learned how to track usage and assess the impact of your digital collections
- Created a simple impact model to evaluate the value of your digital collections
Workshop two: Making Google work for your digital collections
- Google and search engine optimisation (SEO)
- Why do we care so much about Google?
- Introducing microdata and schema.org
- Getting the most from web analytics
By the end of this workshop you will have:
- Explored how Google and other search tools find and index web content
- Learned how to optimise your content for more successful discovery and indexing in search engines
- Used schema.org to explore and create microdata for assets in a digital collection1
- Used Google analytics to explore and analyse user behaviour across a digital collection
- Considered how to deploy web analytics for your own collection(s)
- 1 test
Pricing and eligibility
The price given is per delegate and includes materials, lunch and refreshments.
Bookings can be made by credit card or purchase order invoice.
|Individual workshop||£250 plus VAT|
|Full programme1||£450 plus VAT|
- 1 Applies where the same individual is attending both workshops