The focus of this section is making decisions on what to include in a vision and strategy. It can be difficult to narrow a lot of ideas down to a clear and focused vision, but these tools can help.
Identifying users
Three tools focus on identifying users. While a vision itself probably won’t have users in the traditional sense, the work that happens as a result of the vision will, so it can be useful to have a clear focus on who you are trying to help and how. These tools can also help with ensuring everyone on the team has a shared understanding of the goal of the vision and ensures that sessions on generating new ideas are more productive.
Techniques
Generating and refining ideas
The tools in this section are for coming up with new ideas and refining them. The first helps to generate prompts for ideas and identifies the most promising, the next two focus on exploring the ideas in more depth. These three tools work very well together and can be done in a couple of hours.
Techniques
Communicating and testing ideas
Once you have some ideas of what you want to include in your vision, you will need to communicate them clearly and test them. We have included two tools that we often use to do this. Often user testing tends to get skipped because of lack of time, but in our experience this is the most vital part of exploring ideas so we think it is always worth ensuring there is time to get feedback on your ideas from your users.
Techniques
Presenting ideas
The final tool in this section focuses on a simple way to gather and present the information you will need to start to persuade other people in the organisation to buy into your ideas and, if necessary, provide funding or effort.