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Guide

Create champions for your digital collections

Empower key individuals who will recommend your collections to others.

Page 9 of 10 - Making your digital collections easier to discover

About this guide

  • Published: 5 March 2014
  • Updated: 7 May 2021

View full guide as a single page

Contents

Making your digital collections easier to discover
  • Make Google searches work for you
  • Using social media to promote your digital collections
  • Use aggregators to boost your collection
  • Make your collection available for learning and teaching
  • Using popular websites to reach broader audiences
  • Improve the user experience of your digital collection
  • Ensuring your digital collections reach academic researchers
  • Create champions for your digital collections
  • Ensure your digital collections integrate with your organisation’s systems

Many people rely heavily on recommendations from those they respect in order to discover useful resources online. Recommendations might come from teachers, fellow students, fellow researchers, or even family and friends.

Engage those who are using your digital collection and ensure they have the ability to promote and otherwise champion your digital collection if they so wish. You will benefit from their efforts to tell their personal network about your collection.

Strategic outcomes

Creating collection champions can contribute to institutional strategies to:

Enrich teaching and learning

Universities are universally focused on opportunities to enhance student experience and success though enriching learning and teaching provision. Providers at all levels are looking for digital technologies to increase flexibility of mode, to enable personalisation and collaboration and to transform access to and contextualisation of resources.

Digitised content can make a strong contribution to these objectives by

  • Enriching course materials and open education resources
  • Providing a window on the world of advanced study and the mechanics of scholarship
  • Offering teachers new opportunities to animate their subject areas

Enable research

Research is measured through a broad suite of impact factors that are underpinned by the strengths of people and resources. In many disciplines, those assets are increasingly distributed and virtualised, with research groups operating across faculty, institutional and geographic boundaries. The availability of content in a digital environment supports the distributed academy, providing a platform for the individual and the community.

Digitised content can make a strong contribution to these objectives by

  • Offering flexibility of access in terms of location and time
  • Linking scanned images with reusable text, lexical tools, metadata and commentary
  • Applying advancing IT techniques to analysis and comparison of texts and data
  • Providing a platform for interaction amongst scholars, linking commentary and debate directly to sources

Enhance reputation

Reputation for research, learning, teaching and more broadly as an institution is developed on a number of fronts ranging from impact measures to astute marketing and publicity. Most would agree that high profile collections can play a part in that mix, demonstrating scholarly tradition, worthy investment and learning opportunity, especially in the humanities.

Digitised content can make a strong contribution to these objectives by

  • Making the institution collections richly visible to the widest audience online
  • Providing a vehicle for widely resonant press releases and associated social media
  • Generating exposure through use in A-level teaching

Discovery behaviours

Creating collection champions will help those who:

Find content on recommendation from teachers

Students at all levels look for recommendations from teachers to guide them towards resources. These can be either through course reading lists or in the form of recommendations made in class or in a one-to-one discussion. When searching for resources to recommend, teachers tend to rely on their own specialist knowledge of the field, but may use library catalogues or online databases to check they have not missed anything relevant.

Find content by following experts online

Students and researchers who are becoming familiar with their field of interest recognise the value of identifying and following experts. Establishing who are experts and finding their publications is seen as a good way to enter into a new topic of research. An overview article or chapter written by a subject expert is seen as an excellent starting point for further exploration. When preparing to teach courses staff are also likely to look for relevant courses taught by other experts for examples and to compare approaches.

Use online social tools to find content

Students and researchers use online social tools to form peer communities in which information on resources will be exchanged. Most used are e-mail lists, writing personal and shared blogs, and tracking relevant blogs, often through RSS feeds. A few report use of Twitter for this purpose, but Facebook is not mentioned. Students are more likely to use social media such as Twitter and Facebook as a way of sharing resources where this forms part of the way they keep in touch with peers and classmates.

Find content by following citation chains

Researchers, both graduate students and faculty, place high value on following bibliographic references from books and articles they are reading, as a way of expanding their reference lists. This applies both to when they are researching new topics and as a way of expanding their knowledge of a research field in which they are already active.

 

Case studies

Resource discovery in action: case studies

In 2018 Jisc commissioned Sero HE to interview academics who were actively engaging with digital archival collection in learning, teaching and research.

From embedding digital archival collections into the curriculum, to creating open educational resources to support students and researchers, to using digital tools to help students develop better skills of reflection analysis and evaluation, these case studies demonstrate the variety and depth of interaction with digital media in both undergraduate and postgraduate studies in the United Kingdom.

See the list of case studies.

Resource discovery in action: historical case studies

Since the launch of this guide in 2014, Jisc has worked with UK higher education academics and librarians to highlight resource discovery and the use of digital collections.

The audio and written case studies created between 2014 and 2017 provide valuable insights into the methods used by academics and librarians to showcase digital collections.

See the list of case studies.

Related resources

Reports on the changing behaviours of information seekers:

  • Does Discovery Still Happen in the Library - Roles and Strategies for a Shifting Reality. Roger C. Schonfeld, Ithaka S+R (2014) 
  • The impact of Resource Discovery Services (RDS) on usage of electronic content in UK academic libraries: selected results from a UKSG-funded project. Spezi, V., Creaser, C., Conyers, A., 2015

Historical reports on evolving user behaviours:

  • Researchers of Tomorrow: the research behaviour of Generation Y doctoral students, Jisc/BL
  • Ithaka S+R | Jisc | RLUK UK Survey of Academics 2012
  • Reinventing research? Information practices in the humanities

Create resource packages for teachers

Teachers are often looking for resources that meet specific pedagogical needs which they can use without further adjustment. Read more in our chapter on making your collection available for learning and teaching.

Use crowdsourcing to engage users

Crowdsourcing means to gather contributions from a large community in order to achieve a particular goal. While the primary goal of crowdsourcing activities might not be to increase visibility of a collection, this is a common side-effect.

Building a crowdsourcing platform from scratch could be a significant undertaking, however many existing platforms are available that you might find are suitable. Examples include Zooniverse and HistoryPin.

Examples – University College London, Imperial War Museum and the British Library

  • University College London runs Transcribe Bentham, a crowdsourced project aimed at transcribing the unpublished works of Jeremy Bentham. The project will result in new materials for a publication and a fully-searchable text
  • The Imperial War Museum has published images from its collection on HistoryPin, and have asked users to locate the places in images on a map of the world
  • The British Library has launched 'In the Spotlight', a crowdsourcing platform focused on their collection of playbills

Measures for success

Measures for crowdsourcing activity may be linked to the project goal, and the number of contributors engaged in the project.

More information

Skills and knowledge required

  • Experience of community management

Cost

  • £££££ - continuous investment required

Resources

  • Liber guide to crowdsourcing

Give your staff clear internal roles

Many digital collections are created through limited time projects and as such can lack clear staff roles. Responsibilities to manage, promote and engage audiences in digital collections may not fall into traditional staff roles designed around physical collections, and may introduce new stakeholders like the institutional web team.

By creating clear staff roles you can ensure the targeted management and promotion of your collection to avoid issues effecting long-term sustainability.

More information

Skills and knowledge required

  • Experience of management and planning

Cost

  • £££££ - ongoing investment required

Resources

  • NISO's 'A framework of guidance for building good digital collections' continues to provide advice on the core elements of project management

Provide APIs to enhance access to your collection

An API is an online interface that allows software systems to communicate with one another and exchange information. A well-documented API for resources in a digital collection allows third parties to develop new ways to interact with them. Read more in our chapter on ensuring your digital collections reach academic researchers.

License your content correctly to enable suitable reuse

Enabling the reuse of resources, or the data describing resources, can enhance discoverability. Read more in our chapter on making your collection available for learning and teaching.

Publish metadata describing digitised resources under an extremely permissive license such as CC0

Enabling the reuse of metadata (the data describing resources) can enhance discoverability by making descriptions of the materials, available in a wider range of services and locations. The ‘CC0’ (Creative Commons Zero) public domain declaration essentially puts the data into the public domain making it highly reusable for any purpose. Read more in our chapter on making your collection available for learning and teaching.

Collaborate with the users of your collection

Engage the existing users of your digital collection in order to enhance it, make it more accessible and create recommendations.

There are many potential activities you could use to engage a community. You will need to think about your desired outcome and the type of audience you wish to engage in order to select a good engagement technique.

Examples – Europeana, Rijksmuseum, The National Archives, Imperial War Museum and University College London

  • The 'Workers Underground’ video and written case study shares the personal stories of those who contributed to the digital collection, and the 2016 impact report on the  'Europeana 1914-1918' project
  • The Rijksmuseum offers the Rijks Studio tool that allows users to create their own collections, order reproductions and post new artworks based on the museum’s collection
  • The National Archives and the Imperial War Museum collaborated with Zooniverse to crowdsource the transcription of data from digitised First World War documents
  • University College London runs Transcribe Bentham, a crowdsourced project aimed at transcribing the unpublished works of Jeremy Bentham

Measures for success

Measures for this activity should be designed based on the type of engagement desired or the user activity being encouraged.

Measuring the Impact of Digital Resources: the Balanced Value Impact Model from King's Digital Labs may assist in planning and measuring engagement with users of your collection.

More information

Skills and knowledge required

  • Expertise in the subject matter or curation experience
  • Experience in marketing

Cost

  • £££££ - continuous investment required

Host a Wikipedia edit-a-thon

A Wikipedia edit-a-thon is an event where people edit Wikipedia together. Participants are introduced to items from your collection, and you will make the Wikipedia community aware of your collection’s strengths. Read more in our chapter on using popular websites to reach broader audiences.

Work with suitable partners

Find and partner with organisations that can assist you in exploiting your digital content. Collaboration could take many shapes, but should help you achieve your institutional goals and reach new audiences

Examples – The National Archives and the Imperial War Museum

  • The National Archives and the Imperial War Museum are collaborated with Zooniverse to crowdsource the transcription of data from digitised First World War documents

Measures for success

Measures should be designed in conjunction with your collaborators, and will depend on the objectives of the collaboration. A useful resource might be Measuring the Impact of Digital Resources: the Balanced Value Impact Model from King's Digital Labs.

More information

Skills and knowledge required

  • Expertise in the subject matter or curation experience
  • Experience in marketing

Cost

  • £££££ - continuous investment required

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