We will bring together activity and attention data for our institutional virtual learning environment (VLE) to create useful and informative management reporting including powerful visualisations. These reports will enable us to explore improvements to both the VLE software and to the institutional support services around it, including how new information can inform university valuation of VLEs and strategy in this area. We will also release anonymised datasets for use in research by others. We will reuse existing tools and methods for data analysis and visualisation as far as possible, and share our experiences and learning on a project blog in a highly accessible and reusable form. This will substantially assist other teams operating, supporting and managing VLEs in working with their own activity data, both as part of major institutional projects and within informal efforts to better understand how academics and students use VLEs.