This project aims to deliver a technology-enhanced module in Customer experience Management delivered by e-learning that uses and repurposes existing materials from a variety of sources. The Module to be developed will be a new module for final year undergraduate students, both distance learners and campus based students in the Business and Management subject area.

Re-Using Educational and Vocational Objects for Learning in Virtual Environments


Background/ContextProject Final Report

The Re-Using Educational and Vocational Objects for Learning in Virtual Environments (REVOLVE) project aims to deliver a technology-enhanced module delivered by e-learning that uses and repurposes existing materials from a variety of sources. In line with the DfES e-learning strategy which emphasises the need for personalisation of learning experiences, this project intends to offer students some opportunities to personalise their learning input and assessment. The project will build on parallel and previous re-usable content initiatives such as the work at the RLO-CETL, the JISC funded Sharing the Load project as well as the FDTL5 project E-Evolve which has created in excess of 50 re-usable learning objects.

The Module to be developed will be a new module for final year undergraduate students in the Business and Management subject area. The module, Customer Experience Management will specifically be offered as part of a suite of modules offered to students taking a distance learning top-up degree in Business Administration. However it will also be offered to campus based students during their final year. This will provide students with a greater flexibility to attend job interviews, assessment centres and continue with their academic studies and part-time jobs. Once established the module will also be offered to part-time professional students as a standalone certificate of 20 credits.

Aims and Objectives 

The overall aim of the project is to design, develop and implement a 20 credit Customer Experience Management (CEM) module using and repurposing existing materials from a variety of sources. More specifically the objectives of REVOLVE are to::

  • Design and develop a technology enhanced module to be delivered by e-learning
  • Design and develop RLOs for module content from at least 50% external content
  • Develop a case study and reflective log detailing design and development process
  • Develop and increase opportunities for institutional staff to engage in design and development of RLOs
  • Provide opportunities to share design and development process with other JISC projects through peer evaluation and review
  • Provide institutional staff with a model and resources to facilitate the provision of additional technology enhanced modules utilising RLOs

Project Methodology

The project will be split into 4 main phases:

    1. Planning and Research
    1. Design and Development
    1. Implementation
    1. Evaluation and Dissemination

The Planning and Research phase will consist of the development of a project plan, identification of a range of suitable materials for the project, selection of design/development tools, module validation. This will prepare the ground for the second phase which consists of the pedagogical design and development of module content materials from external and internal sources as well as newly created materials. This stage will also be subject to project team and peer review. The third phase will be the first delivery of the module. Students will be recruited at progression in May and again at start of semester 1 for direct entrants. Evaluation by students through online surveys and staff-student panels will form a major part of this phase. Content and delivery may be updated/amended at this stage. The final phase is the evaluation and dissemination and will include interim and final reports as well as preparation and release of other deliverables such as case study and guidelines. Throughout the project, the website and weblog will be updated and various activities for dissemination and involvement with other JISC projects and UCLan staff will be undertaken. Formative evaluation will take place throughout the project by peer and student review. Summative evaluation will be based on these evaluations, student feedback and other activities and will be overseen by an external evaluator.

Deliverables

The following tangible outputs will be produced by the project:

  • Packaged re-usable learning objects available via JORUM and E-Evolve repositories
  • A case study outlining the issues faced in developing and running the module
  • A weblog updated throughout the project in the form of a reflective diary
  • A final evaluation report including the learning design for the module
  • A guide to the production of re-usable learning objects using the REVOLVE method
  • Conference or journal paper detailing design and development process

In addition the project is expected to share knowledge gained and the project experience within UCLan, JISC and the wider community through workshops, seminars and networking.

Stakeholders

  • Vice Chancellor and Senior Management
  • Teaching Staff
  • Learning Technologists
  • Learners
  • Funding Bodies
  • Other Institutions
  • Other JISC projects/programmes
  • Casper

Additional information

The project will be using a development methodology developed by the E-Evolve project to develop re-usable content. This methodology was designed to enable academics to rapidly develop e-learning materials with re-useable content that could be repurposed for different pedagogies and contexts. Examples of materials produced using this methodology can be downloaded from the E-Evolve project materials repository

Project Staff

Project Manager Beverly Leeds

Project Team

  • Lindsey Gould (Project Development Officer)
  • Jeanne Hill (Content Advisor)
  • Caroline Holliday (Content Advisor)
  • Barrie Roberts (e-Learning Facilitator)
  • Peter Clare (e-Learning Advisor)

Documents & Multimedia

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Summary
Start date
1 March 2008
End date
31 March 2009
Funding programme
e-Learning Capital programme
Strand
Re-purposing & re-use of digital university-level content & evaluation (RePRODUCE)
Project website
Committees
  • JISC Learning and Teaching committee
Topic