JISC

Overview

Introduction to Advertising develops a Level 1 UG module of 200 Credits for delivery to business and art and design students. The module will be delivered in a variety of technology-enhanced modes including online and blended formats.

The project will repurpose and reuse as much existing content as possible including e-assessment. The module will be visually rich and promote collaborative working among students using Web 2.0 software. The outputs will include the module itself and, at finer level of granularity, a collection of related IMS/SCORM compliant learning objects and the learning design.

Aims and objectives

• Test and evaluate the potential benefits of a collaborative model of module development
• Create a 'showcase' module which can be used to demonstrate what can be achieved to others in the university and beyond
• Test out the use of the London Pedagogic Planner (LPP) framework and toolkit in a live context
• Evaluate the potential for resource saving which a well-designed module can deliver
• Assess the impact on student satisfaction

Project methodology

Usha Sundaram will concentrate on the design of the module delivery in 2008/9 onwards and implement it using templates developed by the ELU learning technologists. Juliet Hinrichsen will evaluate and critically assess, from a practitioner viewpoint, content as it is developed and provide pedagogic advisory support. Andy Syson will test the learning and teaching materials for CUOnline delivery. Frances Deepwell will provide additional and independent evaluation of the teaching and learning activities under the redesigned module.

Anticipated outputs and outcomes

• Media rich technology enhanced Level 1 module 'Introduction to Advertising'
• Exemplar learning design, which will be publicly available
• Collaborative website which embraces a reflective log
• Subset of exemplar learning and teaching activities drawn from the module showcased on our university staff development website