Course Data Stage 2 East London University: Clearer Information: Wiser Choice
The overall aim of the project is to produce high quality, accurate information about the courses and programmes delivered by the University of East London. This production of course information will make use of XCRI-CAP as a standard format and we will develop an XCRI-Cap feed to enable external organisations to make use of this information. Ultimately, prospective fee paying students will be able to access accurate course information in a more standardised and systematic way, thereby allowing comparison between courses and institutions. This will facilitate improved decision-making by prospective students when selecting courses and institutions.
In order to achieve this, the University will need to make significant improvements to the current policies and processes for collecting and making available course marketing information on our website. Currently, our course marketing information is based on the production of detailed programme specifications by academic teaching staff and validated by Quality Assurance in terms of content, consistency and accuracy. A summary of these often lengthy documents is edited manually to produce a more concise format for consumption by prospective and current students. Both documents are then loaded onto the UEL website.
As part of this project, we would wish to streamline our processes and improve efficiency by utilising XCRI-CAP feed to populate university publications such as the online prospectus and other course marketing material. One of the most important components of the project is to evaluate whether we solely use our existing CMS project or alternatively, procure a supplier based solution that integrates with our SITS student record system. In conjunction with a number of SITS users, we are currently favouring purchasing the SITS IPP workflow model which would in sit alongside our student record system and would allow integration with our CMS and existing business intelligence applications. This will allow us to more easily integrate KIS and HEAR data into the XCRI-CAP feed as well as enhancing our analytical and strategic planning processes.
The objectives of the project are:
Produce an XCRI
-CAP feed with COOL URI that meets the information needs of prospective students
Full adoption of XCRI
-CAP across the University so that value can be added in terms of producing the online prospectus and other course marketing material
Significant process improvements for collecting course marketing information resulting in an enhanced workflow solution and a measurable reduction in time taken to deliver this information
Closer integration between course marketing data and our internal business intelligence functionality resulting in an enhanced strategic planning capability and increased responsiveness to environmental changes
Anticipated Outputs and Outcomes
-CAP feed with COOL URI providing accurate, timely and reliable information in a standardised format
Process improvements resulting in streamlined processes for collecting course marketing information and significant reduction in time taken to deliver this information
Project website, Wiki and blog to provide progress reports, identify issues and challenges as well as allowing project documentation to be archived
Reports (Interim, Final and Completion) outlining the processes taken in delivering the project, highlight difficulties and problem techniques and recommendations of good practice
Knowledge and experience gained including training and skills transfer
- Gary Tindell, Information Improvement Manager, IT Services, University of East London email@example.com
- David Shelley, Corporate System Manager, IT Services, University of East London D.Shelley@uel.ac.uk
- Chris Folorunso, Head of Digital & Web Operations, Corporate Marketing, University of East London C.O.Folorunso@uel.ac.uk
- Stuart Smith, Head of Student Recruitment Marketing, Corporate Marketing, University of East London firstname.lastname@example.org
Alison Coates, Quality Manager (Validation & Review), Quality Assurance and Enhancement, University of East London email@example.com