Strategic Content Alliance work plan
April 2009 - July 2011
Main objectives of the next phase of activity
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The implementation, management and sustainability of the Content Framework including the development of Digipedia (and other ways of communications with stakeholders)
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A development programme to kick-start the use of the Content Framework to increase the aggregation and accessibility of public sector online content from a range of institutions
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Advocacy to UK governments and institutions to demonstrate the value to learning, research and the economy of the wide adoption of the Content Framework
Strategic areas
To achieve these objectives, the following strategic areas have been identified:
Audience analysis and impact
The need to understand audiences in the development of online content to ensure that publically funded content remains relevant and useful at a time of rapid technological innovation.
Business modelling and sustainability
The need not only to sustain, but to continue to develop online content through revenue streams is critical at time of budgetary cuts and economic uncertainty. We need to build on the models and case studies undertaken in Phase one of the initiative in order for our community to continue developing online content for learning, teaching and research.
Intellectual Property Rights and Licensing
The need to address the complex legal issues surrounding content – contractual; copyright; licensing; orphan works for example is non-trivial and one of the significant barriers to true legally compliant interoperability.
Advocacy and implementation
The need not only to show case, but apply the tools developed under the first phase of the Alliance's work in a real world environment is critical , not only to hone the effectiveness of these tools, but also to enhance professional practice in content lifecycle development.
Experimentation (Rapid prototyping; testing; and evaluation)
To exploit opportunities to develop, test and evaluate rapid experimentation across sectors , enabling sponsors and others to collaborate through joint development in an agile and innovative manner.
Current Invitations to Tender
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