The proliferation of computing and network devices has meant that, over the past ten years, the internet has become the primary driving force in the access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also ‘turned marketing on its head forever’

Reports & tools - Maximising online resource effectiveness

The proliferation of computing and network devices has meant that, over the past ten years, the internet has become the primary driving force in the access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also 'turned marketing on its head'.

In an age when media, business, government and almost every aspect of modern society vies for the users' attention, how can we ensure that the resources that are being created through public funds reach and engage with their constituent audiences?

The reports, guides and case studies below summarise the key principles in maximising your online effectiveness and present a condensed version of the highly successful series of workshops commissioned by the Strategic Content Alliance and undertaken by JISC Netskills in 2010

Guide to maximising your online presence April 2011 (PDF)

A checklist for 'value' from the internet April 2011 (PDF)

Reports from the field: experiences of those 'at the coal face' April 2011 (PDF)

 

See pictures, videos and materials from the workshops which supplement this work