Reports & tools - Audience research
Increased demands and expectations from users, coupled with budgetary constraints and the requirement to demonstrate value for money and impact, mean that it is imperative that the services delivered are wanted, needed and valued by the audiences.
The publications below offer useful and practical information about researching digital audiences by key activities in the lifecycle of audience research.
The Audience Analysis Toolkit for public sector bodies has been developed for the Strategic Content Alliance by Curtis and Cartwright Consulting.