Impact of the Strategic Content Alliance
An example of the fruit of cross-sector collaboration is the Content Framework and its reports, case studies, visualisation diagrams, toolkits and templates.
All products are completely free and available under a Creative Commons Attribution-Non-commercial-No Derivative works 2.0 UK licence in the areas of:
- Audience analysis
- Business modelling/ Sustainability
- Intellectual Property Rights and Licensing
The Content Framework has been developed in partnership with experts from relevant communities - health, education, museums, archives, research, public libraries, and so on - and peer reviewed ahead of 15 "acceptance testing" workshops around the country and the online Content Symposium in which chief executives and senior directors of some of the world’s largest collections from UK, US and Canada met in April 2009.
To provide synthesis to all of the reports and outputs of the Alliance as well as to integrate material from other high quality resources, a moderated wiki prototype, Digipedia, is being developed to act as part-roadmap, part route-planner for practitioners and policy-makers involved in the creation and curation of digital content alike. This is due to be ready in pilot from April 2011.
Digipedia will bring together in one place authoritative resources (standards, policies, case studies, good practice and links to expertise) on all aspects of the digital life cycle from Digital Britain report to the Alliance Business Analysis case studies.
The Alliance aims to be an initiative that serves the public-sector holistically and in this way, the impact of this work is potentially huge: across sectors, disciplines and international boundaries.
What they say
‘If the public sector is going to make a real contribution to the digital economy, we need new ways of thinking about the challenges that hold us back. The Strategic Content Alliance has already delivered real results by getting key players from different sectors to come together and take a fresh approach to the big problems – problems like copyright, sustainability and strategy. Strategic Content Alliance’s greatest strength is in its positioning – it is able both to influence policymakers and to make life easier for practitioners, to inspire new thinking and deliver practical outputs. If you haven’t done so yet, it is well worth getting involved in the work of this fantastic organisation.’ Nick Poole, chief executive, Collections Trust |
‘The work of the Strategic Content Alliance now means that whatever we develop at the BBC will have immediate and long-lasting benefits for audiences and all of the UK’s major publicly funded information resources. In the past, we’d create something and there it would sit, locked in our site, not reaching all the audiences it could benefit. With this initiative we’ll know that our products and services will go beyond our sites – and we’ll be able to deploy the benefits of other people’s services to create maximum value for the licence-fee payers of the UK.’ Tony Ageh, controller, BBC Archive |
‘I am very pleased that the British Library is a founder member of the Strategic Content Alliance and commend the excellent work that has gone into producing a content framework that is rich in practical guidance on critical issues such as IPR and audience research and has an array of excellent case studies on innovative business models for sustainable digital services. We can all benefit from this rich compilation and I look forward to continuing collaboration on practical and policy matters of national and international importance.’ Dame Lynne Brindley, chief executive, British Library |
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