Briefing paper 16: Cultural change
This paper explains the cultural changes that will be required to make the
best use of a Virtual Learning Environment (VLE) within a greater college
environment or Managed Learning Environment (MLE). It looks at the
essential areas within the organisation that are affected by the
implementation of MLEs.
The challenge
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Colleges in the past
(Institution based)
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Colleges of the future
(Learner centred)
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Slow moving, incremental
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Fast moving, incremental
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Hierarchical, vertically integrated
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Network-based, horizontally integrated
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Standardised
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Diverse
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Knowledge concentrated - top down
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Knowledge distributed across whole systems
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Controlled and regulated from above
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Creative chaos!
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Adapted from a presentation by DEMOS
The implementation of an MLE will have a huge effect on college systems and
will lead to significant changes at all levels in the organisation:
managerially, culturally and pedagogically. Increasing competition with
commercial operations will mean that colleges will have to change in order
to survive. Such changes include:
Curriculum delivery changes
Colleges will need to move to a more facilitated style of teaching
and support where the tutor is often referred to as a guide on the side.
The 'process' here is more important than the 'content'.
Managerial changes
Colleges will need to work towards a 'project' or
'network-based' structure, that is, one that can react quickly to
the demands of the marketplace ensuring business is not lost to private
sector suppliers.
Information system changes
Access to accurate and up to date data and information is essential to
enable the management of any institution. VLEs can act as both inputs and
outputs of data within an MLE allowing data to be quickly and easily
corrected and maintained via the desktop.
Knowledge culture
As a result of the need to move to a more project or network-based
approach, knowledge should not be concentrated within specific parts of the
hierarchy, but instead should be distributed across the organisation.
From standardisation to a diverse curriculum
In response to the increasingly fast changing educational world there needs
to be a move from standardised courses towards more diverse ones. This can
be achieved within VLEs by selecting content that has a small enough
granularity to be mixed and matched with locally produced content to
respond to any situation. This means that tutors and lecturers need to be
trained to edit and repurpose such content. Funding structures are already
changing to ensure that a more diverse curriculum is attainable.
Students as customers
Students now have access to a range of providers offering online learning
and courses to suit them. To continue to attract students, institutions
must see the students as customers and provide a dedication to quality so
that customers are not lost to other providers that can deliver a seamless,
consistent, quality product.
Resistance to change?
Lecturers are often accused of being resistant to change. Recent evidence
shows that teaching staff in colleges are increasingly embracing the
changes needed to use Information Learning Technology (ILT) or Information
and Communications Technology (ICT) and are, in many cases, leading the
ILT/ICT revolution.
For tutors and lecturers to be more effective in a new learning age, they
need to become more flexible. Individuals need to change as well as the
organisations they work in.
Collaboration
To achieve goals, colleges will need to work in collaboration. This
requires a much more open and honest dialogue, but the effort can be worth
it in that the combination of expertise can result in outcomes that could
not have been attainable any other way.
For example, some colleges have set up content foundries. In these
instances, colleges have recognised that the many different skills and
levels of expertise required can only be found across colleges. Teams will
need to be brought together and may assemble and disassemble depending on
the course content.
Out of control or creative chaos?
Organisational and cultural change can often lead to senior management
starting to feel out of control. Creative chaos results and this should be
seen as a strength not a weakness. For colleges to survive they will need
to be capable of rapid change offering a diverse curriculum in response to
the constantly changing market.
A whole college approach
Clearly for all of these changes to be achieved a whole college approach is
necessary. A college ILT/ICT strategy, as part of the overall college
strategy, will lie at the centre of this. This process will need 'buy
in' from all sections and departments of the college; involvement of
staff at all levels will be crucial for effective implementation of such a
plan.
A good starting point
Peter Ford's Managing Change in Higher Education provides a
good starting point on the subject. The book recommends the
Learning Education Architecture (LEA) approach to managing change
and looks at how institutions can build on existing investments.
FE colleges and the Learning and Skills Council sector should not
be put off by the reference to higher education as the principles
are just as relevant. Extracts from Managing Change in Higher
Education:
Learning institutions can expect the following benefits from
using the LEA, a:
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forward vision for the institution
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common understanding
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clear projection of purpose to the outside world
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means of managing change in a fast moving environment, by using
the architecture as an anchor when all around is undergoing
change
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establishment of a quality learning environment
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About the Author
Richard Everett was the MLE Co-ordinator for the JISC. He works to the
MLE Steering Group, a strategic body that advises and guides the FE and HE
community in the implementation of MLEs.
Richard was the Project Manager for the Western Colleges' Consortium
for Online Learning. This collaborative project installed the
infrastructure for an extranet and also sourced and configured a VLE. It
also started the process of collaboration between colleges in the sourcing
and production of materials for use on the VLE.
Previously Richard worked as a Programme Leader for BTEC National Computing
at Trowbridge College and before that he was a Key Skills Co-ordinator at
Soundwell College. He also has considerable experience as a Project Manager
implementing computer systems for organisations in the public sector.
Further information
Managing Change in Higher Education. Peter Ford et al. (eds), OUP.
1996
Can't Stand Still. Richard Everett, FE Now, Issue 56, pp39-40,
Autumn 200
Thriving on Chaos. Tom Peters, Pan Macmillan. ISBN 0330305913