JISC

Overview

Whether in the private, public or third sector, employers are increasingly demanding “entrepreneurial graduates” (NCGE, 2008). Promoting Entrepreneurship in graduates challenges the current management of student relationships as enterprise activities are often co-curricular in nature, frequently include contact with non-university staff, and require the institution to be able to respond to individual learning and communication needs. Existing SLRM systems do not take this complexity sufficiently into account. In this JISC funded project, the University of Hertfordshire seeks to address this issue, with the support of University Enterprise Network partners Microsoft and the National Council for Graduate Entrepreneurship.

Aims and objectives

The aims of the project are to improve the overall quality of the “entrepreneurial” student experience, by mapping existing and proposing new service designs that can lead to an increase in the efficiency and effectiveness of University’s systems supporting the management of relationships with students, as well as in the interface between operational processes and the platforms and technical solutions used for it.

Project methodology

• mapping of the currently existing service infrastructure and its functional components, using service design theory and practice;
• definition of new service scenarios
• pilot project developing UH internal passport program
• writing up findings

Anticipated outputs and outcomes

• Case study
• Blog
• Report
• Workshop for UEN STEM partners
• Short video about the project