Building Capacity: Birkbeck University
The transition into HE project is focusing on the improvement of undergraduate retention by aiding applicants’ and enrolled students’ transition into HE. It comprises four phases: pre-application online information, advice and guidance; online material for applicant; post-application online induction and orientation activities and post-enrolment support during the crucial first term.
Overview
Birkbeck is unique. It is a world class research and teaching institution, a vibrant centre of academic excellence and London’s only specialist provider of part-timer, evening higher education. The average age of a Birkbeck student is 35.
This project was proposed in response to a new retention strategy at Birkbeck which pulls together both the teaching and learning strategy and student experience work. The retention strategy has been developed in support of the Birkbeck strategic review that responds to a funding crisis triggered by the government change of policy around Equivalent or Lower Qualifications (ELQ). Birkbeck lost 38% of its teaching funding and needs to replace the 1250 FTE student numbers lost to ELQ by 2011/12. Retention issues for Birkbeck’s student body are complex and there are few simple solutions, however, the College’s traditional mission and particular commitment to part-time, mature learners means it is well placed to develop and deliver cost-effective, focused and sustainable approaches to retention for its students. Rebuilding the student body will be achieved by both improved retention as well as increased recruitment.
Aims and objectives
Project Staff
Project Manager & Team
-
Tricia King, Pro-Vice Master Student Experience, External Relations, tel: 020 7380 3119
t.king@bbk.ac.uk
-
Angela Dierks, Head of My Birkbeck Student Services, External Relations, tel. 020 3073 8054
a.dierks@bbk.ac.uk
-
Darren David, Marketing Officer, External Relations, tel: 020 7380 3113
d.david@bbk.ac.uk
Project Team
-
-
Monica Law, Head of Marketing and Recruitment, External Relations, tel: 020 7380 3120
m.law@bbk.ac.uk
-
James Smith, Strategic Review Implementation Project and Process Manager, Planning and Business Systems, tel: 020 7380 3199
jg.smith@bbk.ac.uk
-