Record retention schedule: Public Relations Management : JISC

HEI-SRL Record Retention Schedule (RRS08 Public Relations Mgt)

Records life cycle structure study (2002)

Record retention schedule: Public Relations Management

8.1 Public Relations Strategy Development

Reference	Description	Retention Period	Citation	Notes
	Records documenting the development and establishment of the institution's public relations strategy.	Superseded + 5 years	NA	Review for archival value

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8.2 Public Relations Management Planning

Reference	Description	Retention Period	Citation	Notes
	Records documenting the formulation of plans for the implementation of the institution's public relations strategy.	Superseded + 5 years	NA	Review for archival value

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8.3 Public Relations Management Performance Management

Reference	Description	Retention Period	Citation	Notes
	Records containing data on, and analyses of, performance against the plans for the implementation of the institution's public relations strategy.	Current academic year + 1 year	NA
	Records containing reports of performance against the plans for the implementation of the institution's public relations strategy.	Current academic year + 5 years	NA	Review for archival value
	Records documenting the conduct and results of audits and reviews of the public relations function, and responses to the results.	Current academic year + 5 years	NA	Review for archival value

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8.4 Public Relations Management Policy Development

Reference	Description	Retention Period	Citation	Notes
	Records documenting the development and establishment of the institution's public relations management policies.	Superseded + 5 years	NA	Review for archival value

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8.5 Public Relations Management Procedures Development

Reference	Description	Retention Period	Citation	Notes
	Records documenting the development of the institution's public relations management procedures.	Superseded + 3 years	NA

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8.6 Public Communication Management

Reference	Description	Retention Period	Citation	Notes
	Records documenting enquiries from members of the public and the responses provided.	Last action on enquiry + 1 year	NA
	Records documenting unsolicited feedback from members of the public, the internal handling of this feedback and the responses provided.	Last action on feedback + 1 year	NA
	Records documenting the design and conduct of surveys to assess public attitudes towards the institution.	Completion of survey + 3 years	NA	Review for archival value
	Results of public surveys: individual responses.	Completion of analysis of survey responses	NA
	Results of public surveys: summaries and analyses of responses.	Completion of survey + 3 years	NA	Review for archival value
	Records documenting complaints from members of the public, the internal handling of these complaints and the responses provided.	Last action on complaint + 1 year	NA

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8.7 Public Relations Event Management

Reference	Description	Retention Period	Citation	Notes
	Records documenting the planning and impact/results of public events.	Completion of event + 3 years	NA
	Records documenting the organisation and administration of public events.	Completion of event + 1 year	NA

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8.8 Corporate Identity & Brand Management

Reference	Description	Retention Period	Citation	Notes
	Records documenting the design of the institution's corporate identity marks (logos etc.).	While current	NA	Review for archival value
	Records documenting the development of corporate style guides for official use of corporate identity marks.	While current	NA

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8.9 Sponsorship Management

Reference	Description	Retention Period	Citation	Notes
	Records documenting the negotiation of corporate sponsorship of public events by the institution.	Termination of sponsor relationship + 5 years	NA	Review for archival value

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8.10 Donation Management

Reference	Description	Retention Period	Citation	Notes
	Records documenting the management of the institution's relationship with donors to the institution (other than in response to fundraising campaigns).	Duration of relationship + 6 years	1980 c.58	Review for archival value
	Records documenting the process of making donations to third parties.	Last action on donation + 6 years	1980 c.58	Review for archival value

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8.11 Honorary Award Management

Reference	Description	Retention Period	Citation	Notes
	Records documenting nominations for honorary awards, and decisions made on individual nominations.	Current academic year + 10 years	NA	Review for archival value
	Records documenting the organisation of honorary awards ceremonies.	Completion of ceremony + 1 year	NA

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