JISC

Mimas formally unveils a new brand identity this week, representing a critical milestone in the organisation’s history. As a nationally designated data centre funded by JISC and the Economic and Social Research council (ESRC), Mimas hosts a significant number of the UK’s research assets – and builds applications to help students, teachers and researchers make the most of this rich resource.

The new identity communicates Mimas as an organisation of experts dedicated to the advancement of knowledge, powering world-class research and teaching. Underpinned by a new strategy, the announcement is part of an ambitious step-change for Mimas, which is based at the University of Manchester.

Director Keith Cole says,“With millions of users, our ultimate task is to maintain quality services for them on behalf of funders such as JISC and the ESRC. But at the same time we need to able to adapt to and predict rapid change in our evolving digital world. Our new identity will enable to us build on our academically focused applied research activity and so develop our position as a Centre of Excellence based at The University of Manchester.”

Through its new identity, Mimas will emphasise:
• the organisation’s outputs and achievements
• its contributions to technological innovation and research
• the benefits delivered to users in research and teaching

A focal point for communicating these successes to key stakeholders and potential partners is the new Mimas website featuring informative news stories highlighting Mimas’ work and its broader impact.

Communicating in this new way will allow Mimas to strengthen relationships with existing funders and partners as well as develop new collaborations with organisations across the sector.

“Mimas understands academic, administrative and commercial needs, and we already work in a diverse range of contexts,” explains Caroline Williams, Mimas deputy director, and executive director of Intute. “Our new identity will help us effectively communicate this unique selling point to a broader audience, and move us forward into new relationships where we will undertake research projects and develop new applications for the sector.”

Mimas officially launches its new identity on 15 October at the Internet Librarian International conference in London. Delegates can visit the Mimas stand to learn more about the organisationand its ambitious plans for the future.

Explore why JISC is funding Mimas. 

See the new Mimas website.

Read the latest Mimas strategy.