Cohen discussed TED’s evolution from a single conference into a global media platform at Mashable Connect recently. Nick Cicero of On Ideas shares her thinking.
TED discovered early on that the nature of its content created scores of like-minded individuals eager to spread ideas themselves. Cohen outlined TED’s strategy towards taking these ‘ideas worth spreading’ and inspiring a community of discovery and change.
Click an idea to learn more…
(not just online)
Nick Cicero works at On Ideas, and his article first appeared in Social Fresh.
Follow Nick Cicero on Twitter @nickcicero
Follow June Cohen on Twitter @junecohen
1. Feed the hunger for participation
2. Encourage sharing
stories.”
5. Don’t forget to tell a story
What is TED?
TED is a non-profit organisation devoted to ideas worth spreading. It started in 1984 as a conference bringing together people from the three worlds of technology, entertainment and design. Since then its scope has become ever broader and includes the TED Talks website where more than 900 inspirational talks are now available, with more added each week.
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