Maximising the effectiveness of your online resources

This free 2 day workshop addresses the important issue of search engine optimisation as well as other related topics and concerns. Participants will gain a perspective on how basic guidelines, simple content planning, social media activities and use of metadata, all contribute to the effectiveness of a website. This course is provided by the Strategic Content Alliance (SCA) and Jisc Netskills

Topics

• How to improve search and discovery of online resources

• An exploration of technologies such as HTML5 and CSS3 

• Emerging search engine enhancements and techniques 

• The importance of the semantic web and semantic mark-up 

• Accessibility issues and access management 

• Content integrity and reaching the right audience 

• Metadata and its significance, particularly RDFa 

• The use of social media including cloud and blog services

During the workshop, delegates will have

• Considered the impact of emerging technologies on how content is accessed 

• Investigated web site visibility and traffic analysis including monitoring and checking 

• Evaluated the potential of the social web 

• Explored the evolving web and near future scenarios