Writing to get your project noticed
Session Overview
As a project manager, you will be familiar with writing reports to update others on your work. You may need to inform and engage senior managers, members of the public, the media, and colleagues, many of whom may not have your level of specialist knowledge. So, how do you ensure that the broadest possible range of audiences understand the key aspects of your project and are enticed to engage with it? This session will help you to construct a short summary of your project’s goals or achievements, allowing others to understand and appreciate the relevance of your work.
You will learn what makes good writing for a general audience, and using JISC projects as examples, find out how a well-written summary can contribute to a project’s success. Working with a partner from a project that is unfamiliar to you, you will begin to develop your own non-technical project summary.
Once completed, this can be repurposed for web pages, project leaflets, event publicity, press releases, newsletter articles etc and hence help to increase your project’s impact.
You should bring a copy of your project proposal or report and project plan with you to the session.
Session Chair
Judy Redfearn, Communications Co-ordinator, JISC
Group Facilitator
Clare Groom, Communications Manager, JISC