Promoting your project to different audiences
Session Overview
JISC projects deal with an array of issues which affect a range of different people. Yet what is relevant to one person may be insignificant to another. This session focuses on how to tailor your communications to different stakeholders in order demonstrate the relevance of your work to each audience.
Working collaboratively in study groups of up to 6 participants, you will discuss each of their projects in outline. Your group will then identify one project on which to work collaboratively.
Using a “proposition template” and to guide them, plus details of the characteristics and key concerns of different target audience groups, your group will develop and deliver a timed 5 minute presentation to your session colleagues which will communicate the key messages of their chosen project tailored to the needs, characteristics and concerns of a specific audience group.
By the close of the workshop, you will have gained insight into the characteristics of key audience groups and how best to target and tailor messages to respond to their stakeholders’ differing needs and concerns.
Session Facilitator
Rosemary Stamp, Director and Principal Consultant , Stamp Consulting Ltd
Group Facilitators
- Ben Showers, Programme Manager, JISC
- Jane Charlton, Communications Co-ordinator, JISC