JISC

How to use the latest techniques to improve the quality of your web presence

This free 2 day workshop addresses the important issue of search engine optimisation as well as other related topics and concerns. Participants will gain a perspective on how basic guidelines, simple content planning, social media activities and use of metadata, all contribute to the effectiveness of a website. This course is provided by the Strategic Content Alliance (SCA) and JISC Netskills

A repeat event is also taking place in London on 17 - 18 June 2010

Topics

• How to improve search and discovery of online resources
• An exploration of technologies such as HTML5 and CSS3 
• Emerging search engine enhancements and techniques 
• The importance of the semantic web and semantic mark-up 
• Accessibility issues and access management 
• Content integrity and reaching the right audience 
• Metadata and its significance, particularly RDFa 
• The use of social media including cloud and blog services

Who is it for?

This event is aimed primarily at participants from universities and higher education but is also of interest to those from archives, museums, health, public service broadcasting, schools and cultural heritage. No particular technical knowledge is required as a prerequisite.

During the workshop, delegates will have

• Considered the impact of emerging technologies on how content is accessed 
• Investigated web site visibility and traffic analysis including monitoring and checking 
• Evaluated the potential of the social web 
• Explored the evolving web and near future scenarios

How much does it cost?

Attendance at this 2 day workshop is free for appropriate staff from universities, FE colleges, archives, museums, health, public service broadcasting, schools and cultural heritage. To claim a free place select the Voucher option and in the text box enter the code: scaseo2. Failure to attend both days of the workshop following confirmation of a booking will result in a cancellation fee. The workshop includes lunch, plus morning and afternoon refreshments.

Book your place online