This JISC 10 conference session will find out how JISC-funded projects have enabled their institutions to investigate how technology can support and improve their engagement with employers.

Using technology to build better relationships with employers

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Session presentation

The worldwide design studio
Erik Bohemia, Reader in Design Pedagogy, Northumbria University

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Relationship management: Good practice, process mapping and the CRM self analysis framework

This web area, developed by the University of Nottingham, contains guides, insights, research and tools - designed to help HEIs work through their approach to Customer Relationship Management (CRM).

Web area
Report: Enhancing employer contact and communication

This project explored a 'live' situation, prior to the operation of the Capability Improvement programme, of the IT e-system issues facing a potential employer and their employees; including the issues around customising the look and feel of Coventry University's existing e-systems.

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Report: Learning from employer engagement programmes

This study developed an understanding of how employer engagement activity in higher education and further education is better enabled and supported by the key processes, systems and infrastructures within and across a range of institutional types.

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Report: Future skills for the design industry in West London

This project helped implement the Leitch Review’s call for an employer-led system. The aim is for 40% of the adult population to achieve Level 4 qualifications by 2020.  This project focussed on how to get a significant change in the market mechanism for matching employer demand for workforce development with institutional supply, and has delivered two prototyped solutions.

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Report: Customer relation management system for universities

This project has created a Pareto analytics CRM tool. The tool analyses data within a CRM system and outputs a bar chart for business managers; providing an overview of the businesses and organisations that are spending the most money within the HE institution (otherwise known as the Pareto Principle or 80/20 rule).

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Report: Continuing professional development & employer engagement development

The project explored the degree to which the administration of CPD provision could be standardised within the University and provide a common set of data from which management information and statutory returns could be derived.

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Report: Industry network for learners employed and in training

This project provided infrastructure enhancements to support flexible ways of real time progress monitoring for learners being assessed and supported in the work place

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Lifelong learning and workforce development projects

Projects developing and implementing the use of appropriate technologies and processes to enable HE-level learning services that meet the needs of learners in the workplace, and of their employers.

Projects
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Session abstract

Employer engagement is not only a national economic and social imperative, as the Leitch Review and the UK Commission for Employment and Skills testify, but also a strategic imperative for further and higher education (FE and HE), given demographic changes in the student market and the relevance of educational institutions to their local community and beyond. The CBI UUKStepping Higher’ report highlights some of the barriers.

Join our panel of experts to find out how JISC-funded projects have enabled their institutions to investigate how technology can support and improve their engagement with employers, in particular to:

  • Manage information in the context of trilateral employer engagement partnerships involving the institution, employers and students
  • Improve communication and share knowledge
  • Facilitate relationship management and collaboration

Delegates will have the opportunity to share effective practice around the topic of Employer Engagement in FE and HE. The following links provide more information on those projects involved:

Session Chair

Di Martin, Dean & Chief Information Officer, University of Hertfordshire

Speakers
  • Erik Bohemia, Reader in Design Pedagogy, Northumbria University
  • Bryan Davis, Director, New College Swindon
  • Paul Lowe, Course Director, University of the Arts, London
  • Erica Jones, Director, Liverpool City of Learning
What can delegates expect to learn/gain/take away from the session?
  • Key contacts from JISC and across higher and further education with whom they can share experiences/lessons learnt and build upon existing networks.
  • An understanding of the processes and practices that enable institutions to benefit from web technologies in their engagement with employers.
  • An understanding of what approaches work and don’t work.
  • Advice and guidance on managing any future projects they may undertake.
  • A handout that highlights outputs from the Embedding Business and Community Engagement project. These include guidance that delegates can use within their own institution to analyse business and community engagement activities, along with lessons learnt by partner institutions.
Who should attend?
  • Senior Managers, inparticular those with a focus on external engagement
  • IT, Human Resources, Finance, Marketing and other staff who are likely to be involved in the process of building better relationships with employers
  • Business Development Managers
  • Lecturers and tutors
Room

Westminster Suite, 4th floor

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