Using technology to build better relationships with employers
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Session presentation
The worldwide design studio Erik Bohemia, Reader in Design Pedagogy, Northumbria University |

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Relationship management: Good practice, process mapping and the CRM self analysis framework
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Report: Enhancing employer contact and communication
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Report: Learning from employer engagement programmes
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Report: Future skills for the design industry in West London
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This project has created a Pareto analytics CRM tool. The tool analyses data within a CRM system and outputs a bar chart for business managers; providing an overview of the businesses and organisations that are spending the most money within the HE institution (otherwise known as the Pareto Principle or 80/20 rule). |
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Report: Continuing professional development & employer engagement development
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Report: Industry network for learners employed and in training
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Lifelong learning and workforce development projects
Projects developing and implementing the use of appropriate technologies and processes to enable HE-level learning services that meet the needs of learners in the workplace, and of their employers. |
Projects |
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| Session abstract |
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Employer engagement is not only a national economic and social imperative, as the Leitch Review and the UK Commission for Employment and Skills testify, but also a strategic imperative for further and higher education (FE and HE), given demographic changes in the student market and the relevance of educational institutions to their local community and beyond. The CBI UUK ‘Stepping Higher’ report highlights some of the barriers.
Join our panel of experts to find out how JISC-funded projects have enabled their institutions to investigate how technology can support and improve their engagement with employers, in particular to:
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Manage information in the context of trilateral employer engagement partnerships involving the institution, employers and students
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Improve communication and share knowledge
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Facilitate relationship management and collaboration
Delegates will have the opportunity to share effective practice around the topic of Employer Engagement in FE and HE. The following links provide more information on those projects involved:
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Session Chair
Di Martin, Dean & Chief Information Officer, University of Hertfordshire
Speakers
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Erik Bohemia, Reader in Design Pedagogy, Northumbria University
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Bryan Davis, Director, New College Swindon
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Paul Lowe, Course Director, University of the Arts, London
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Erica Jones, Director, Liverpool City of Learning
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What can delegates expect to learn/gain/take away from the session?
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Key contacts from JISC and across higher and further education with whom they can share experiences/lessons learnt and build upon existing networks.
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An understanding of the processes and practices that enable institutions to benefit from web technologies in their engagement with employers.
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An understanding of what approaches work and don’t work.
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Advice and guidance on managing any future projects they may undertake.
- A handout that highlights outputs from the Embedding Business and Community Engagement project. These include guidance that delegates can use within their own institution to analyse business and community engagement activities, along with lessons learnt by partner institutions.
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Who should attend?
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Senior Managers, inparticular those with a focus on external engagement
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IT, Human Resources, Finance, Marketing and other staff who are likely to be involved in the process of building better relationships with employers
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Business Development Managers
- Lecturers and tutors
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Room
Westminster Suite, 4th floor |
