In the week following what President Obama described innovation as a “Sputnik moment” and Jeremy Hunt, Secretary of State for Culture, Media and Sport launched the Year of Philanthropy – an attempt to get more FTSE100 businesses to provide financial support for the arts - it seems timely to consider how innovation in a time of fiscal tightening can be achieved and supported. Organisations such as JISC, whose role includes nurturing innovation and providing shared services that save colleges and universities time, money and effort, have stepped up their efforts to monitor, interpret and report on the financial implications (income and savings) of a range of activities.
I would like to consider one area affected by the financial challenges: digital content collections development. I would like to share with you some ways in which the JISC-led Strategic Content Alliance can help you evaluate the financial standing of those important resources. As early as 2008, the Alliance commissioned Ithaka to address different aspects of the sustainability issue. Sustainability and Revenue Models for Online Academic Resources presented a framework for thinking about the mindsets and cultural factors needed to create sustainable resources and included a high-level survey of different revenue models that support digital content. In 2009 we commissioned the Ithaka Sustaining Digital Resources: An On-the-Ground View of Projects Today. It took this approach a step further, examining in detail 12 digital content collections to understand how their leaders define and work towards sustainability, and drawing out the lessons other project leaders might apply to their own work. This included real figures giving the costs and income streams. Additional and supportive international research was also published in the Blue Ribbon on Sustaining Digital Preservation and Access in 2010.
As colleges and universities face increasingly tough choices on what to stop, start and continue in terms of provision of a range of activities to support their core missions, we have revisited and updated the twelve case studies. This will show how their costs and income streams have been affected by the economic downturn and present the lessons learnt to help colleges and universities considering their options. It will contain real world examples of what is and isn’t working in terms of new emergent business models for digital content and collections. The preliminary findings will be showcased at JISC meeting rooms at Brettenham House in London on 17 March. Further information, including the registration details will be made available via the JISC website and Strategic Content Alliance blog shortly.
Just as we have considered how a college or university might weather the economic storm, we have thought about how funders might adopt good practice in developing their policies and practices in the future to help sustain their investments over the long term. So in 2010 we commissioned Ithaka to undertake research on how funders in Europe and North American are approaching the issues surrounding sustainability and taking the “best in class” practices develop a “tool-kit”. This will be published in April 2011. We hope that this research will support UK universities by allowing funders to identify good investments to help sustain not just digital content collections agencies such as JISC enhance its tactical and strategic approaches to help develop and sustain not just digital content collections, but other mission critical activities that are vital to UK college and university competitiveness globally.
