This is the compelling pitch offered to millions of prospective students from a bewildering array of start-ups and initiatives. Building on the open educational resource movement to create immersive online learning courses scalable to a global audience, and then giving them away. It seems like hardly a week goes by without another powerful announcement concerning another Massively Open Online Course (MOOC).

Examples include EdX (MIT/Harvard), MITx, Udacity (Stanford/Independent), Coursera (Princeton, Standford, Michgan, Pennsylvania), OERu (Abathasca), Khan Academy (Independent).

All share a similar business model: free content, free learning experiences, paid accreditation and additional support.  A business model that ALT-C 2010 attendees may find hauntingly familiar.

Click here to view the embedded video.

(video taken from a presentation given by Heather Price and David Kernohan from JISC,  Li Yuan and Sheila MacNeill at JISC CETIS, at the Association of Learning Technologists [ALT] conference in 2010)

Like any buzzword the term MOOC has shifted in meaning as use has expanded, from a specific set of pedagogic assumptions around networks and learning, to a term for any large online course with no initial fee.  These initial framings of the idea drew heavily on concepts around connectivism, and saw the learner as an active participant both in the design and the delivery of the course, alongside a network of peers.

My own experience with ds106 has brought home to me the power and possibilities of this “classic MOOC” model.  As a MOOC on Digital Storytelling, the course is actually taught in a number of locations to paying students, and uses the huge numbers of open participants to support, direct and encourage creativity. For me, the power has been in the community not in the course.

In the UK, the experiments of Jonathan Worth and Coventry University with open online courses around photography (for example PHONAR and PICBOD) have seen similar results.  Students on the PICBOD course spontaneously organised and ran their own well received end-of-course exhibition.

Clearly the power of this form of MOOC works, in ways related to more traditional university outreach activity, to engage and inspire people outsides of the confines of an institution.  And bringing the interested amateur into contact with the ideas and processes of academia can only be a good thing for student recruitment.

A parallel movement, which could be exemplified by Anya Kamenetz’s “DIYu” and “Edupunk’s Guide”, sees the MOOC as a replacement  rather than an enhancement for institutional study. Courses within this tradition, despite the revolutionary trappings and “Education is broken” sloganeering, tend to be far more traditional in structure. Indeed it could be argued that only the zero cost of entry separates them from millennial initiatives like Fathom and UKeU.

The learning itself tends to be more pragmatic, with a skills/mastery rather than an understanding/practice focus, and there is a clear demarcation between tutor as source of knowledge and student as consumer.

To me,  it is this revolutionary strand of MOOCs that is reinforcing the traditional model of education,  and the institutionally-based pedagogic experiments of people like Jim Groom, Jonathan Worth and Stephen Downes that are challenging it.

Image from The First World War Poetry Digital Archive, University of Oxford www.oucs.ox.ac.uk/ww1lit © The Imperial War Museum

The legacy of World War One in terms of social, economic and political global change cannot be overstated; it changed the individual’s view of society and their place within it with far-reaching effects into their future and our past. In the words of H.G. Wells: ‘This is the end and the beginning of an age’.

To mark this event in international history is therefore a key priority for custodians of heritage and educators alike.

We’ve already made considerable efforts to preserve online the memories and writings of those active during the First World War.  The popular Great War Poetry Archive was funded by JISC to digitise precious documents relating to the poetry of the Great War – including Wilfred Owen’s original notes for the well known poem Dulce et Decorum Est.

It also includes podcasts with eminent historians and veterans including the writer and broadcaster Ian Hislop talking about his grandfather’s experience in action and why he is so ‘obsessed’ with the First World War.  The Serving Soldier collection might also interest you as a way of finding out about the lives of soldiers from 1899 to 1918, a period which spans the Second Boer War, Younghusband Expedition and World War One.

But now it’s time to commemorate the 2014 anniversary.  Higher and further education has a  unique part to play in the WW1 commemoration because it can offer an academic appraisal and reappraisal of themes, events and perceptions.  To help people in education who are studying the period, we are promoting a joined-up approach across many different organisations that currently hold audiovisual, images, text based works and film relating to the First World War. JISC wants to explore how providing this in a more seamless way could help those working in education and research to access the resources. So as a result we’re planning two activities:

• JISC WW1 Discovery programme- to aggregate digital content such as films from a range of digital collections and find new and innovative ways of presenting this content for the benefit of education and research on WW1.

• JISC WW1 OER project- to create innovative Open Educational Resources around WW1 relevant across disciplines for embedding in teaching and learning using a range of content pertaining to WW1 in the UK and internationally, ready for release in March 2012

JISC’s overriding goal for both activities is to work for researchers, teachers and students to produce digital content and resources that are comprehensive, open and sustainable, but that answer differing, specific needs within higher and further education.  The plans are underpinned by a common strategic ‘direction of travel’ which is outlined most clearly in the JISC Statement of Intent.

I look forward to updating you further as these projects progress.

To find out more about what’s planned visit the blog.