With the uncertainties of a new funding model to deal with, it is becoming harder than ever to convince institutional managers to support nice-to-have projects. Everything needs to be justified, both on a balance sheet and within a wider battle for hearts and minds. But the way in which open educational resources (OER) allow institutions to meet their strategic goals alongside making the world a better place means that it is moving from being nice-to-have to becoming an essential component of academic practice.

More than 10 years on from the formal establishment of the OpenCourseWare project at the Massachusetts Institute of Technology (MIT), the casual observer could be forgiven for assuming that the case for OER (materials suitable for learning and teaching, made available for reuse under an open licence) had been made and accepted. MIT, alongside many other institutions, both great and small, and including Nottingham, Oxford, University College Falmouth and the Open University in the UK, is currently supporting the ongoing release of resources with their own funds. The likes of YouTube and iTunes are establishing themselves as platforms for the discovery of learning material, and institutions are beginning to see open resources as a major component of their student recruitment strategies. But it can often feel, as Javiera Atenas described last week, as if we are going round the same discussions without building on what already has been discovered.

To try and condense some of the vast amount that has been learnt about the benefits of OER releases in the past 10 years, the Higher Education Academy and JISC have developed an InfoKit. This now includes materials specifically aimed at advocacy to senior institutional staff, talking about business models for openness and making arguments around institutional ethos, alongside sound evidence-based advice about every aspect of getting to a stage where releasing materials openly online is as natural as creating them. We also have an interactive tool – how open are you – which uses your responses to make a recommendation concerning how much openness your institution is ready for.

Jorum, the UK’s national learning repository, is refocusing itself around OER, introducing new features and tools to aid the deposit and discovery of resources. It is now as easy, – and increasingly, as expected – to deposit in Jorum as it is to upload to Youtube, WordPress or Twitter.

There are parallels between OER releases and the ways in which universities and colleges have begun to make more intelligent and active use of social media. For example, in following major political stories readers, bloggers and professional journalists are increasingly making use of sites such as British Politics and Society at LSE, Nottingham University’s Ballots & Bullets and the University of Oxford’s Politics in Spires to understand the background and meaning of news stories, drawing on the passion and expertise of academic specialists to further their own understanding. Strictly speaking, only the last of these is available under an open licence allowing for reuse, but all of these bloggers expect to be retweeted, quoted, referenced and their work drawn upon. It’s the point of blogging, and in many ways the point of academic practice.

One theme emerging from the research around OER is the idea of open academic practice – it comes out strongly from our ongoing evaluation and synthesis of the UKOER programme, and from other linked research such as a recent Oxford University study into the practicalities of academic reuse. Open academic practice draws a link between OER, open access to research outputs and research data, and the general practice of “professing” (in the late-medieval sense) a subject, by what we now call a “public intellectual”. By seeing OER as a component of what is traditionally expected of academia, rather than as a new imposition, we are arguing from a much stronger foundation based on what many in the sector see as their primary motivation – to explain to people the importance and relevance of the subject specialisms they have devoted many years to understanding.

Evidence is increasingly being identified that students, both traditional, and wider open learners, are getting a lot of benefit from openly available materials. From on-campus students having access to a range of supporting materials (as reported by Steve Carson at MIT), to prospective students using OER to think more clearly about subject and institution choices, there are a range of benefits that can be accessed. A recent literature review highlighted these issues, but also alerts us to gaps in our understanding where further research would help improve our understanding.

JISC and the Academy have recently supported a range of new projects (under UKOER phase 3, details to be announced soon), investigating ways in which we can use the approaches and affordances of OER to meet other key societal goals. Goals such as supporting alternate forms of delivery, making meaningful links with employers and publishers, working across sectors even preserving subject areas and teaching approaches that would otherwise be lost.

The world of OER may not be as new and as ground breaking as it was 10 years ago but for such a radical idea to survive for 10 years, and to become almost mainstream in the process, is an incredible achievement of which the global OER community, and in particular those working in the UK, should be proud.

This blog post first appeared on the Guardian Higher Education Network on 28 October 2011.  Visit the Guardian site

As Eric pointed out, being innovative can help show prospective students that the university means business when it comes to staying at the top, thereby helping to drive revenue from course fees.  It can also support widening participation by reaching out to students in non-traditional areas – as at the University of the Highlands and Islands, where technology is conquering geography and allowing students to tap into the network of over 80 different learning centres from their own homes and workplaces.  There’s no doubt that smart technology use can enhance students’ experience of university, whether that be keeping in touch with a tutor out of hours or logging on to an online learning environment -  like the University of Bristol’s online laboratory ChemLabs, which better prepares undergraduates for their real-life practical work.

Technology can drive income from business, too. I’m aware that the vast majority of the work that goes on between universities and their business and community partners is heavily dependent on virtual collaboration through email, telephone or web tools and resources.  Last year a JISC project at the University of Glamorgan developed a ‘listening zone’ for feedback, ideas and partner-making, and acted as a marketplace for business referrals and contacts.  Building an online community takes time but can be a valuable way to add value to what’s happening every day between local entrepreneurs and academics.

Now that higher education is entering an unregulated market, we’re bound to see increased competition between universities.  But shared services can achieve cost savings by providing economies of scale. The recent upgrade of JANET, the UK’s education and research network, will save £63.2 million over its five years of operation.  We’ve also seen the success of the Bloomsbury Colleges group in London which was set up in 2004 to collaborate together in academic administrative matters to avoid unnecessary duplication of effort while maintaining the colleges’ independence.

In addition to sharing these strategic approaches, we need to get better at learning from one another about which technology works, and where.  Risks taken by individual institutions need not be repeated.  For instance, JISC has investigated the possibilities for an academic cloud specifically for researchers – and decided that at the moment, the arguments are not persuasive.  You can read the report from 2010. There are countless examples of good technology use available across the sector and it’s encouraging to see groups like the enterprise architecture practice group for strategists coming together on a regular basis to ask how we can discover from each other.

I sometimes feel that the word ‘technology’ sounds expensive.  You can estimate how much your ICT equipment is costing your university and the environment using the JISC carbon footprinting tool. But the simplest technology can have a really big impact.  We’re all aware, for example, of the potential for energy saving light bulbs to help us cut our bills at home, and the same principle can be applied to green ICT on an institution-wide scale. JISC funded a project at Cardiff University to make better use of storage solutions for files that aren’t being accessed every day.  It’s simple technology but when put into full production at Cardiff, it is anticipated that this will save 10kW of energy (approx 51 tonnes of CO2) per year, which at current prices is around £10,000 per annum.  A green agenda can also help you make better use of space on campus by strategically outsourcing ICT functions using cloud computing, resulting in lower cooling costs and new space that used to be taken up with servers.

Having said that, there’s no doubt that investing in new ICT facilities can be costly.  As universities try to prioritise, what should they do if buying a new system becomes unavoidable? JISC ProcureWeb is a shared service which enables institutions to save money through efficient procurement and was estimated to have saved the sector £1,350,000 in 2008/09. You can read JISC’s advice on getting the best price for any new equipment you’re consider on the JISC Infonet contract negotiation infokit I’d also encourage universities to ensure that they’re not paying more than they have to for their existing services.  For example, there’s a searchable list of all the free and discounted licensed digital resources available through JISC at the content website.  In 2009/10 alone, JISC Collections saved UK colleges and universities over £50m on subscription costs.

You can find out more about how JISC can help you in the reducing costs area of our website – which focuses on how we can help support your institution with strategic thinking, background documents, practical advice and downloadable resources on all the topics I’ve mentioned in this post.   By wisely investing in technology, I believe a university can save costs, generate revenue and share the burden of spending – but I also don’t want us to lose the innovative spark that keeps UK plc at the forefront of research globally.  We must continue to take calculated risks with technology if we want to support our students and researchers with their bright ideas and ensure that our universities attract people who are themselves forward looking and innovative.

This blog post first appeared on the Guardian Higher Education Network on 18 April 2011.  Visit the Guardian site

Lord Browne’s recommendations this week remind us that the majority of students (or their parents) will be stumping up an increasing amount for a place at university. It is no surprise then that they want to be 100% sure that their education will be worth the money.

Those of us in the business of delivering and supporting higher education want to enrol students who are well prepared – if students know what they are letting themselves in for they’re more likely to flourish and stay the course.

This is easier said than done. Typically, course publicity, application, selection and enrolment generate an overwhelming amount of information. The trick is making sense of it all.

In the first of a new series of online ‘radio’ programmes – JISC on Air – we explore how digital technologies are helping universities to share reliable and consistent course information and support new students throughout the recruitment process.

Listen now
Episode 1: Successful Student Recruitment (Duration: 18:22)

Subscribe via RSS

Subscribe via iTunes

Download MP3

More information on this programme: http://jisconair.jiscinvolve.org

Photo by Tom Wills: http://www.flickr.com/photos/tomwills/5036718688/in/set-72157625060586946/